AlignIQ Privacy Policy
Last updated: 6 August 2025
Welcome to AlignIQ! Your privacy matters. This Privacy Policy (“Policy”) explains what personal data we collect, how we use it, and the choices you have when you interact with aligniq.ai and the workshops, courses or other services we provide (collectively, the “Services”).
Heads‑up – Interim policy. We’re providing this plain‑English notice so you know what happens with your data while we finalise a fully lawyer‑reviewed version. Nothing here is, or should be taken as, legal advice.
1 · Who We Are
AlignIQ BV
J.M. Keynesplein 1, 1066 EP Amsterdam, Netherlands
Email: hello@aligniq.ai
AlignIQ BV (“AlignIQ,” “we,” “us,” “our”) is the data controller for personal data collected through the Services. We previously operated as AlignIQ LLC in the United States; that entity is being wound down. If you are in the U.S., AlignIQ BV remains your data controller.
2 · Personal Data We Collect
| Category | Examples | Source |
|---|---|---|
| Identity & Contact | name, email, organisation, job title | you (forms, sign‑up, chat) |
| Transaction | workshop registrations, Eventbrite ticket IDs, payment status | Eventbrite |
| Usage | pages visited, time on site | cookies & similar tech (Google Analytics 4) |
| Device & Log | IP address, browser, OS | automatically via server logs |
| Marketing Prefs | newsletter opt‑in/opt‑out | you |
| AI Interaction | prompts or feedback you enter during our AI‑driven workshops | you |
| Sensitive Data | we do not intentionally collect special‑category data; if you provide it (e.g., accessibility needs) we handle it only with your explicit consent |
We collect only the minimum information required to run our business and deliver the Services.
3 · How & Why We Use Data (Legal Bases)
| Purpose | Legal basis (GDPR Art.) | Typical examples |
|---|---|---|
| Provide Services | Contract (Art. 6(1)(b)) | send event links; run workshops |
| Process registrations & payments | Contract; Legal obligation | via Eventbrite platform |
| Customer support | Legitimate interest (Art. 6(1)(f)) | respond to enquiries |
| Send useful content & marketing | Consent (Art. 6(1)(a)) or soft opt‑in | HubSpot newsletters |
| Improve & secure Services | Legitimate interest | GA4 analytics, server logs |
| Comply with law | Legal obligation | tax & accounting records |
We do not use fully automated decision‑making that has legal or similarly significant effects.
4 · Cookies & Tracking
We keep tracking to a minimum and are transparent about it.
4.1 Cookie Types We Use
| Type | Examples | Default |
|---|---|---|
| Essential | session ID, security tokens | Always on |
| Analytics | Google Analytics 4 (GA) page‑view cookie | On by default – used only to understand site performance; IPs are truncated in GA4 and we disabled advertising features |
| Marketing/Advertising | cross‑site trackers for personalised ads | Currently none |
Marketing cookies are those set specifically to build profiles and serve personalised ads on other sites (e.g., Facebook Pixel, Google Ads remarketing). We do not run any of these today. Should we run targeted ads in the future, we will (i) update this Policy, and (ii) ask for explicit consent before setting such cookies.
4.2 Least‑Annoying Banner
Until marketing cookies are introduced, we show a small footer notice:
“We use essential cookies and Google Analytics to improve the site. No advertising cookies. Learn more →”
The banner disappears once dismissed.
5 · Sharing & Disclosure
We share data only when necessary and never sell it.
| Recipient | Purpose | Safeguard |
|---|---|---|
| Eventbrite | ticketing & payment processing | EU–US DPF / SCCs |
| Google Analytics 4 | site analytics (aggregated) | IP anonymisation; SCCs |
| HubSpot | CRM & marketing emails | EU‑hosted; SCCs |
| Namecheap / StellarWP | WordPress hosting & backups | SCCs |
| Email & productivity | Google Workspace | SCCs |
| Professional advisors & authorities | legal, tax, compliance | confidentiality duties |
We do not allow these providers to use your data for their own marketing.
6 · International Transfers
Our primary servers are in the EU. Where data moves outside the EEA/UK (e.g., to the U.S.), we rely on:
- the provider’s EU–US Data Privacy Framework certification (if available),
- Standard Contractual Clauses (SCCs), or
- your explicit consent.
7 · Retention
| Data | Typical retention |
|---|---|
| Event attendee & invoice records | 6 years |
| HubSpot marketing list | until you unsubscribe or 24 months of inactivity |
| Server & GA logs | 14 months |
We delete or anonymise data when no longer needed.
8 · Your Rights
You can request to access, correct, delete, restrict, or port your data, or object to processing. U.S. residents in certain states may also opt‑out of any “sale” or “sharing” of personal information (we don’t sell data).
Email hello@aligniq.ai — we aim to respond within 30 days.
9 · Security
We apply reasonable technical and organisational measures such as TLS, encryption at rest, least‑privilege access, and MFA. No method is 100 % secure, so we cannot guarantee absolute security.
10 · Children
Our Services are not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect data from minors.
11 · Changes
We may update this Policy from time to time. We’ll post the new version here and change the “Last updated” date. Significant changes will be highlighted on our site.
12 · Contact
AlignIQ BV – Privacy Team
J.M. Keynesplein 1
1066 EP Amsterdam
Netherlands
Email: hello@aligniq.ai
You may also lodge a complaint with the Autoriteit Persoonsgegevens (Dutch DPA) or your local supervisory authority.
Related Documents
- Terms & Conditions
- Cookie Policy (coming soon)
Thank you for reading.